Today’s podcast is the first in Season 6, and our first on the critical topic of Insight team positioning. It’s a concept the IMA introduced 9 years ago, and ever since we’ve been slightly obsessed by Insight teams’ need to …
There is no point in producing any research or analysis unless it drives change. So, forward-looking Insight teams think carefully about how they are going to disseminate their insights and ideas. As we’ve heard in earlier seasons of our podcast, …
Episode 44 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Renate Brockes, Customer Insight Lead at Transport for London. Renate brings us on her journey from her initial role in market research …
I hope you all enjoyed episode 44 and my interview with Renate Brockes from Transport for London? I took a lot from it, including some of Renate’s insights about imposter syndrome which we’ve found a great input to the research …
Episode 46 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Hazel Nicolson, Associate Director of Insights at Coca-Cola EP. Hazel brings us back to her decision to take up her role at …
It’s episode 47, the last of season 6, and our Easter roundtable. And James is joined by Lisa Dutton, the IMA’s Head of Team Development, and Emma Jones, Head of Insight and Content. In this episode we talk about the …