Episodes

Welcome to Transforming Insight, the podcast for anyone who has the ambition to transform their Insight team and create an Insight-driven organisation. Your host is James Wycherley, chief executive of the Insight Management Academy, and the author of Transforming Insight: the 42 secrets of successful corporate Insight teams.

There has never been a better time to work in a corporate Insight team; our analysts and researchers have better data, we all have an improved understanding of human decision-making, and many of our organisations have more appetite for customer and market insights than ever before.

Unfortunately, we all have a tendency to define our Insight work according to the data, or the methodology, in which we have the most expertise. If you began your career working in a market research agency, there’s always going to be a danger that you will view requests for help from other departments in your organisation through the lens of market research. Likewise, if your department is called Customer Analysis or Data Analytics, then you will probably think of data first.

The IMA carries out a lot of benchmarking to help organisations in the UK, North America, Europe and Asia better understand their Insight capability. What are the most common findings? Many Insight leaders recognise that they spend more time producing data, facts and figures than real insights and are so busy peddling on the corporate hamster wheel that they don’t reflect on the underlying purpose of Insight.

In this extended episode, James Wycherley is joined by Sandra Kampmann, Director of Insight and Analytics at ASOS. They discuss Sandra’s role, her career path and presumptions about Insight, her ambition to transform Insight and the Insight strategy she is developing - not just for her team, but for the whole organisation.

In this episode, James introduces a model that can help Insight teams map from the market to the money. If our organisations are to succeed, they need joined-up insights.

In this 15-minute episode, James asks if our Insight teams should start making up their numbers.

In this 15-minute episode, James looks at how progressive Insight teams respond to requests.

Episode 8 of the IMA's Transforming Insight podcast is now available. In this extended episode James talks to Debra Walmsley, Head of Customer Strategy & Insight at Halfords.

In this 15-minute episode James looks at how great Insight teams investigate business issues. In episode 7 of our podcast, we looked at the importance of nailing the real business issue before launching new pieces of analysis or research.

In this 15-minute episode, James looks at how great Insight teams investigate business issues.Insights are contextualised observations about markets, consumers, and customers that have the potential to change how an organisation acts and achieves success.