Episodes

If you lead, or aspire to lead, a corporate Insight team, you have one of the best jobs in the world.I’m serious! Think about your organisation in its market and the benefits it provides to its customers. Then think how much better its products and services could be, and how many more customers it could serve.

James starts with a confession. He hadn’t ever intended to record this episode of the podcast!He’d mapped out season 9 before Christmas, agreed the outline with the IMA team, then, on the first working day of the year, he changed his mind and decided to record this extra, bonus episode.And it gives him the opportunity to share a personal story, and introduce a framework for managing change.

In episode 61, James described the wonderful opportunity for anyone who leads, or aspires to lead, a corporate Insight team.He also acknowledged a central challenge, that it’s a lot easier in principle than in practice to work on our Insight teams as well as in them.And he made a suggestion: that documenting and developing our ideas in a structured way could help us to transform Insight and its impact in our organisation. Our own Insight leader’s playbook.

This episode expands on the 1st P of the 9 Ps in the Insight leader’s playbook – Purpose.Can Insight teams truly drive business growth or Insight team transformation without a clearly defined purpose? Join us on this episode of the Transforming Insight podcast as James and his guests explore the pivotal role of defining the purpose of Insight teams in building an insight-driven organisation.We're excited to welcome Sandra Kampmann and Amanda Wiginton, IMA associates who share their experiences and expertise.

In our podcasts this season, we’ve introduced the idea of the Insight leader’s playbook, and James has recommended it as a tool for helping all corporate Insight leaders and aspiring leaders who want to transform their teams impact this year.In our last two episodes we’ve focused on the first of 9Ps in our playbook framework – P for Purpose.Today we’re going to move onto the 2nd P – P for Profile. Why profile?Well, if we’re writing a playbook I think we should always start with a view of why our Insight team exists, and describe an amazing ambition for what it might achieve; but we then have to recognise that it’s how the rest of the organisation sees us that will largely determine whether we succeed or not. Hence the focus on our Insight team’s profile

In our podcasts this season, we’ve introduced the idea of the Insight leader’s playbook, and James has recommended it as a tool for helping all corporate Insight leaders and aspiring leaders who want to transform their teams' impact this year.In the previous episode, we focused on the second P of the 9Ps playbook framework. Today, we’re going to continue our discussion on the 2nd P – P for Profile.

In this week’s episode of the Transforming Insight podcast we’re going to focus on the 3rd P of the Insight leader’s playbook – P for People.Since the Insight forums began in 2005, how we recruit, develop and support the analysts, researchers and Insight managers in our teams is the topic we have discussed more than any other.

In our Transforming Insight podcast this season, we’ve introduced the idea of the Insight leader’s playbook, and James has recommended it as a tool for helping all corporate Insight leaders and aspiring leaders who want to transform their teams' impact this year. In the previous episode, we focused on the on the 3rd P of the Insight leader’s playbook – P for People – and today we’re going to continue this theme, but focus on a very particular aspect of it.

It’s episode 69, the last one in season 9, and it’s time to review the topics that we’ve discussed with Insight leaders at our forums and in 121s this term.Which questions have been asked most often, which new ideas have resonated with IMA members and guests at the Insight forums?