Season 2
Episode 11: Sowing the seeds
In the last episode of season 1, episode 10, we introduced the concept of Insight farming and drew a comparison between Insight farming and Insight hunting. Insight hunting represents the natural tendency of most Insight teams to spend nearly all …
Episode 12: Cultivating Knowledge
As we plough through past projects, we may find an immediate payback - golden nuggets that are of great interest to senior decision-makers. But if we want to produce a crop that we can harvest year after year, in other …
Episode 13: Developing Knowledge Systems
In this episode, James talks about the way that successful Insight teams approach knowledge systems. Over the last 18 years the IMA has talked to hundreds of Insight leaders and discussed the knowledge systems they wish they had, would love …
Episode 14: Transforming Insight at Carnival
Episode 14 of the IMA's Transforming Insight podcast is now available. In this extended episode James talks to Jan Worsley, Insights Director at Carnival UK. Jan worked in IT before moving to the TNS World Panel and becoming Innocent Drinks’ …
Episode 15: Driving change through influence
In this episode James talks about the way that successful Insight teams influence decision-makers. In our podcast so far, we’ve explored the twin requirements for corporate Insight teams to generate new insights and to develop accumulated knowledge - knowledge about …
Episode 16: Seek first to understand
What question do you get asked most often at work? Is it about what insights we have on our customers? Or about the latest insights on our brand? Or perhaps on the latest consumer trend? Every organisation has its own …
Episode 17: Improving stakeholder relationships
In this episode James looks at how successful Insight teams become trusted advisers. In the last episode, Lisa and I were discussing how we would never influence any group of people before we had taken steps to better understand them. …
Episode 18: Transforming Insight at Card Factory
Episode 18 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Liz Lamb, Head of Insight and Data at Card Factory. Liz gives an overview of her rich and varied career in Insight …
Episode 19: Influencing for introverts
In this episode James looks at how successful Insight teams learn to harness the power of their introverts. In episode 17 we explored the ways in which Insight managers, researchers and analysts could develop trusted adviser relationships with senior decision-makers. …
Episode 20: Nudging decision-makers
In this 16-minute episode James looks at how successful Insight teams learn from the world of behavioural economics to improve their influencing tactics. In the last 20 years, there’s been an enormous advance in our understanding of the way we …