The podcast for corporate Insight leaders
Transforming Insight Podcast

Episode 47: Easter roundtable

It’s episode 47, the last of season 6, and our Easter roundtable. And James is joined by Lisa Dutton, the IMA’s Head of Team Development, and Emma Jones, Head of Insight and Content.

In this episode we talk about the positive vibe around AI in Insight at the moment, accepting that it’s still very early days. IMA members are exploring ways to save time using AI to draft questionnaires, summarise large documents, and suggest headlines for slides. Some are even cheating on Lisa’s storytelling work

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March 1, 2022

Transforming Insight Podcast - Trailer

Welcome to Transforming Insight, the podcast for anyone who has the ambition to transform their Insight team and create an Insight-driven organisation. Your host is James Wycherley, chief executive of the Insight Management Academy, and the author of Transforming Insight: …

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April 5, 2022

Episode 1: The best time ever to work in Insight

There has never been a better time to work in a corporate Insight team; our analysts and researchers have better data, we all have an improved understanding of human decision-making, and many of our organisations have more appetite for customer …

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April 13, 2022

Episode 2: What Is Insight?

Unfortunately, we all have a tendency to define our Insight work according to the data, or the methodology, in which we have the most expertise. If you began your career working in a market research agency, there’s always going to …

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April 20, 2022

Episode 3: The purpose of Insight

The IMA carries out a lot of benchmarking to help organisations in the UK, North America, Europe and Asia better understand their Insight capability. What are the most common findings? Many Insight leaders recognise that they spend more time producing …

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April 27, 2022

Episode 4: Transforming Insight at ASOS

In this extended episode, James Wycherley is joined by Sandra Kampmann, Director of Insight and Analytics at ASOS. They discuss Sandra’s role, her career path and presumptions about Insight, her ambition to transform Insight and the Insight strategy she is …

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May 11, 2022

Episode 5: From the market to the money

In this episode, James introduces a model that can help Insight teams map from the market to the money. If our organisations are to succeed, they need joined-up insights.

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About the Host

James WycherleyProfile Photo

James Wycherley

Chief Executive

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East. Over the last five years, over 20,000 Insight professionals worldwide have received his 5 Minute Insight emails.