The podcast for corporate Insight leaders
Transforming Insight Podcast
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Episode 91: Working Well Together – One year on

In this episode, we are joined again by Ruth Hinton, Insight leader and Chair of AURA, the UK-based volunteer-led organisation, originally known as the Association of Users of Research Agencies. A year ago, she joined us to talk about something the Insight industry doesn't always discuss openly: the health of the relationships between client-side Insight teams and their agency partners. It sparked a rich conversation, and a lot has happened since.

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Transforming Insight Podcast - Trailer
March 1, 2022

Transforming Insight Podcast - Trailer

Welcome to Transforming Insight, the podcast for anyone who has the ambition to transform their Insight team and create an Insight-driven organisation. Your host is James Wycherley, chief executive of the Insight Management Academy, and the author of Transforming Insight: the 42 secrets of successful corporate Insight teams.
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Episode 1: The best time ever to work in Insight
1
April 6, 2022

Episode 1: The best time ever to work in Insight

There has never been a better time to work in a corporate Insight team; our analysts and researchers have better data, we all have an improved understanding of human decision-making, and many of our organisations have more appetite for customer and market insights than ever before.
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Episode 2: What Is Insight?
2
April 13, 2022

Episode 2: What Is Insight?

Unfortunately, we all have a tendency to define our Insight work according to the data, or the methodology, in which we have the most expertise. If you began your career working in a market research agency, there’s always going to be a danger that you will view requests for help from other departments in your organisation through the lens of market research. Likewise, if your department is called Customer Analysis or Data Analytics, then you will probably think of data first.
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Episode 3: The purpose of Insight
3
April 20, 2022

Episode 3: The purpose of Insight

The IMA carries out a lot of benchmarking to help organisations in the UK, North America, Europe and Asia better understand their Insight capability. What are the most common findings? Many Insight leaders recognise that they spend more time producing data, facts and figures than real insights and are so busy peddling on the corporate hamster wheel that they don’t reflect on the underlying purpose of Insight.
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Episode 4: Transforming Insight at ASOS
4
April 27, 2022

Episode 4: Transforming Insight at ASOS

In this extended episode, James Wycherley is joined by Sandra Kampmann, Director of Insight and Analytics at ASOS. They discuss Sandra’s role, her career path and presumptions about Insight, her ambition to transform Insight and the Insight strategy she is developing - not just for her team, but for the whole organisation.
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Episode 5: From the market to the money
5
May 12, 2022

Episode 5: From the market to the money

In this episode, James introduces a model that can help Insight teams map from the market to the money. If our organisations are to succeed, they need joined-up insights.
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About the Host

James Wycherley Profile Photo
James Wycherley

Chief Executive

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East. Over the last five years, over 20,000 Insight professionals worldwide have received his 5 Minute Insight emails.