The podcast for corporate Insight leaders

Episodes

Nov. 24, 2022

Episode 18: Transforming Insight at Card Factory

Episode 18 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Liz Lamb, Head of…

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Nov. 10, 2022

Episode 17: Improving stakeholder relationships

In this episode James looks at how successful Insight teams become trusted advisers. In the last episode, Lisa and I were dis…

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Oct. 27, 2022

Episode 16: Seek first to understand

What question do you get asked most often at work? Is it about what insights we have on our customers? Or about the latest insi…

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Oct. 20, 2022

Episode 15: Driving change through influence

In this episode James talks about the way that successful Insight teams influence decision-makers. In our podcast so far, we’…

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Oct. 6, 2022

Episode 14: Transforming Insight at Carnival

Episode 14 of the IMA's Transforming Insight podcast is now available. In this extended episode James talks to Jan Worsley, Insig…

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Sept. 29, 2022

Episode 13: Developing Knowledge Systems

In this episode, James talks about the way that successful Insight teams approach knowledge systems. Over the last 18 years t…

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Sept. 22, 2022

Episode 12: Cultivating Knowledge

As we plough through past projects, we may find an immediate payback - golden nuggets that are of great interest to senior decisi…

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Sept. 15, 2022

Episode 11: Sowing the seeds

In the last episode of season 1, episode 10, we introduced the concept of Insight farming and drew a comparison between Insight f…

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July 8, 2022

Episode 10: The evolution to Insight farming

In this 15-minute episode, James looks at how great Insight teams investigate business issues. Insights are contextualised obs…

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June 23, 2022

Episode 9: Insight investigations

In this 15-minute episode James looks at how great Insight teams investigate business issues. In episode 7 of our podcast, we loo…

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June 9, 2022

Episode 8: Transforming Insight at Halfords

Episode 8 of the IMA's Transforming Insight podcast is now available. In this extended episode James talks to Debra Walmsley, Hea…

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May 26, 2022

Episode 7: Nailing the real business issue

In this 15-minute episode, James looks at how progressive Insight teams respond to requests.

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May 18, 2022

Episode 6: Making up the numbers

In this 15-minute episode, James asks if our Insight teams should start making up their numbers.

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May 11, 2022

Episode 5: From the market to the money

In this episode, James introduces a model that can help Insight teams map from the market to the money. If our organisations are …

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April 27, 2022

Episode 4: Transforming Insight at ASOS

In this extended episode, James Wycherley is joined by Sandra Kampmann, Director of Insight and Analytics at ASOS. They discuss S…

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April 20, 2022

Episode 3: The purpose of Insight

The IMA carries out a lot of benchmarking to help organisations in the UK, North America, Europe and Asia better understand their…

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April 13, 2022

Episode 2: What Is Insight?

Unfortunately, we all have a tendency to define our Insight work according to the data, or the methodology, in which we have the …

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April 5, 2022

Episode 1: The best time ever to work in Insight

There has never been a better time to work in a corporate Insight team; our analysts and researchers have better data, we all hav…

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