The podcast for corporate Insight leaders

Season 3

Jan. 5, 2023

Episode 21: Driving change through communication

In this 15-minute episode, the first of season 3, James looks at how successful Insight teams can drive change through communication. In season 2, we looked at how Insight people can influence the senior managers who make key decisions. That’s …

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Jan. 19, 2023

Episode 22: Transforming Insight at Sainsbury's

Episode 22 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Liz Boffey, Director of Insight at Sainsbury’s. Liz talks about how she now sees herself as an end–to–end Insight leader, having experienced …

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Feb. 2, 2023

Episode 23: Insight communication programmes

Lots of corporate Insight teams work very closely with marketing departments, but how good are we at marketing our own insights? Or even recognising the need to market them? When Insight leaders think about improving the communication of their knowledge …

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Feb. 16, 2023

Episode 24: Shaping Insight stories

When the Insight forums first met, the prevailing thinking was that analysis and research projects should be conducted and then written up as if they were scientific experiments. Market research reports in particular would start with a reference to the …

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March 2, 2023

Episode 25: Sharing Insight stories

We all know that stories are powerful, probably the most widely used and effective communication tool in human history. Big businesses have used stories for years, narratives about their formation and evolution, and the role they play in satisfying consumer …

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March 16, 2023

Episode 26: Painting Insight pictures

As consumers, we recognise that images are often easier to follow than words. From those IKEA self-assembly instructions, to the colourful infographics in the Sunday newspapers, and the YouTube video guides on how to manage every aspect of our lives. …

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