Season 7

Welcome to Season 7 of the Transforming Insight podcast! Episode 48 is going to begin where we left off with our focus on the positioning of Insight teams – the relentless focus that successful teams have on their position in …

Over the last few weeks, we’ve explored the first three pathways that successful Insight teams have taken to improve their position in the hearts, minds and decision-making processes of their companies. We’ve called these brand, awareness and reputation, and each …

Episode 50 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Carolina Otero, Head of the Insight Function at Nestle UK. Carolina is one of our few podcast guests whose journey into Insight …

What does it mean to be commercial? Is it about having passed your accountancy exams? Or perhaps having the ability to sell used cars? Or being experienced in leading Sales teams? Perhaps it’s about having the unshakeable inner confidence that …

In our last episode, we started to talk about money. Insight commerciality is the IMA’s 8th best practice territory and the one where our capability benchmarking shows there is the most development to do for many Insight teams. No organisation …

Episode 53 of the IMA's Transforming Insight podcast is now available. In this extended episode, James chats with Caroline van den Bos, Insight and Client Experience Director at Lloyd’s Register. Caroline shares her unique path from studying history to becoming …

It’s episode 54, the last of season 7, and our Summer roundtable. As usual, James is joined by Lisa Dutton, the IMA’s Head of Team Development, and Emma Jones, Head of Insight and Content, to review the latest best practice …