Season 8
Episode 55: The value of valuation
The Transforming Insight podcast is back this week! Our 55th episode, the first of Season 8, and it's called the Value of valuation. Back in episode 52, we explored the importance of Insight teams building a commercial foundation for their …
Episode 56: Transforming Insight at Google
Episode 56 of the IMA's Transforming Insight podcast is now available. In this extended episode, James along with co-host Roy Hammond chat with Laura Roberts, Head of Brand and Marketing Insights at Google EMEA. Laura takes us on her career …
Episode 57: Applying commercial thinking
In our last episode, we talked to Laura Roberts, Head of Brand and Marketing Insight (EMEA) about her work to transform Insight at Google, and the ways her team are adopting AI. This week, it’s back to our focus on …
Episode 58: Investing in Insight
Is it possible to calculate an Insight team’s return on investment? Well it isn’t if you see insights as an essential part of a value chain. Every essential element of a chain has to be in place for there to …
Episode 59: Transforming Insight at McDonald's
Episode 59 of the IMA's Transforming Insight podcast is now available. In this extended episode, James chats with Fainareti Schortsaniti, Head of Consumer Insights at McDonald’s. Fainareti’s story begins with an unplanned entry into research, but it quickly grows into …
Episode 60: Accelerating the evolution of Insight
James Wycherley began the Transforming Insight book with the words “this is the best time ever to work in a corporate Insight team.” In early 2020, it seemed that a combination of better data, an enhanced understanding of consumer psychology, …