Season 9
Episode 61: A playbook for Insight leaders
If you lead, or aspire to lead, a corporate Insight team, you have one of the best jobs in the world. I’m serious! Think about your organisation in its market and the benefits it provides to its customers. Then think …
Episode 62: The ADDER checklist
James starts with a confession. He hadn’t ever intended to record this episode of the podcast! He’d mapped out season 9 before Christmas, agreed the outline with the IMA team, then, on the first working day of the year, he …
Episode 63: Defining your Insight team’s purpose
In episode 61, James described the wonderful opportunity for anyone who leads, or aspires to lead, a corporate Insight team. He also acknowledged a central challenge, that it’s a lot easier in principle than in practice to work on our …
Episode 64: How Insight leaders define purpose
This episode expands on the 1st P of the 9 Ps in the Insight leader’s playbook – Purpose. Can Insight teams truly drive business growth or Insight team transformation without a clearly defined purpose? Join us on this episode of …