Episode 32: Implementing our strategy
In the first four episodes of our podcast this season we’ve explored the key steps involved in developing an Insight strategy.
We should start by looking at all the ways in which Insight could make a difference to our organisation’s success and our ambition for taking advantage of those opportunities.
We should then think through the logical consequences of our vision for Insight on the key choices we make – often implicitly – about our function’s scope, scale, outputs, structure, budgets and measure of success.
However, you can formulate the most brilliant strategy, but if you can’t implement the recommendations, you might as well not have bothered. So in this episode we look at how to execute our strategy, and indeed why the implementation phase has to be seen as integral to the whole strategy.
Please listen to find out more!
Topics Discussed
- The importance of implementation (0.45)
- Change management principles (3.25)
- Learning from a corporate strategy guru (7.15)
- The implications for Insight strategy (10.53)
Highlights
- “If this is the first Insight strategy we have written, we may feel that the hard work is done when we have crafted our vision and come up with some profound recommendations for how our organisations should organise and use Insight in the future. We might not appreciate the resistance we will face in actually making these changes happen”
- “Our plan should include quick wins and short-term milestones as well as our long-term objectives. Making a noticeable difference relatively early on signals change and success wins support for further change. We should think big but start small.”
- “The precise circumstances you face, the pace of change you desire, the barriers to progress that you will meet will all differ enormously by company. Only you can reflect on the universe that you need to win over and the milestones you need to achieve along the way.”
This is episode 32 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
Listen On
