The IMA carries out a lot of benchmarking to help organisations in the UK, North America, Europe and Asia better understand their Insight capability. What are the most common findings?
Many Insight leaders recognise that they spend more time producing data, facts and figures than real insights and are so busy peddling on the corporate hamster wheel that they don’t reflect on the underlying purpose of Insight.
Insight is an expensive business so we have a collective responsibility to make sure that our organisations are getting the best possible return on their investment, otherwise there’s a good chance that those resources would be better deployed elsewhere.
The 2nd secret of successful Insight teams is that they recognise an underlying purpose: to identify value for their organisations and to drive change within them.
This is Episode 3 of the Transforming Insight podcast which will outline the 42 secrets of successful corporate Insight teams. In this episode James Wycherley, Chief Executive of the IMA and author of the Transforming Insight book, explores the underlying purpose of an Insight team.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future editions of this Transforming Insight podcast. Not only will we explore all 42 secrets outlined in the Transforming Insight book, but we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
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About - James Wycherley, Chief Executive, IMA and the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East. Over the last five years, over 20,000 Insight professionals worldwide have received his 5 Minute Insight emails.
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased directly from www.transforming-insight.com
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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