Episodes

It's Episode 89, our first of Season 13, and I have a special guest on today’s episode: Laura Barber, Insight Consultant & Founder of The Ripple Impact. With twenty years of Insight roles spanning General Mills, Coca-Cola, Boots, and PepsiCo, and a career that began before the word "Insights" was widely used in organisations, Laura Barber has seen the field transform in almost every imaginable way. Now running her own consultancy and podcast, The Ripple Impact, Laura helps brand leaders and founders sharpen their storytelling and strengthen their influence.

What does it look like to walk into a new Insight leadership role with a clear vision, a structured playbook, and the determination to shift a team from tactical to truly strategic? In this episode, we find out - as Joanne (Jo) Dealtry, Head of Customer Insight at Admiral, shares the thinking and approach she's bringing to one of the UK's most recognisable brands.

In this episode, we are joined again by Ruth Hinton, Insight leader and Chair of AURA, the UK-based volunteer-led organisation, originally known as the Association of Users of Research Agencies. A year ago, she joined us to talk about something the Insight industry doesn't always discuss openly: the health of the relationships between client-side Insight teams and their agency partners. It sparked a rich conversation, and a lot has happened since.