Season 5

It’s the first episode of Season 5, and an introduction to this season’s focus on Insight people. As Insight leaders we all want to develop the most effective Insight function we can, and in the Transforming Insight book, and in the first 4 seasons of our podcast, we’ve already covered lots of w…

Today I’m going to start with a question – and I’d like you to pause and reflect on it whether you work in a client-side Insight team or an agency, and whether you’re the senior Insight professional in your team or a junior manager, analyst or researcher… What does a client-side Insight leader a…

An Insight team can’t be successful if it doesn’t include people with great skills and attributes. If we want to position our teams as departments that identify value and drive change, we need to think beyond traditional research and analysis skills, and employ people with a more diverse set o…

If you work in a corporate Insight role, you might think you know quite a lot about the way the world works. You might be an Insight analyst with long experience looking at patterns in customers’ spending; or maybe you’re a market researcher, considered by your colleagues to be an expert on und…

In the previous two episodes of our podcast we’ve looked at some of the key skills and attributes displayed by successful Insight managers, analysts and researchers, and what I called the Insight perspective - that big picture awareness, focus on fundamental truths and critical assessment of new i…

Episode 40 of the IMA's Transforming Insight podcast is now available. In this episode, James talks to Hayley Ward about her experience Transforming Insight at Deliveroo. As Hayley approaches her two-year anniversary at Deliveroo, she looks back at what attracted her to join the company and what…

It’s Christmas! And time to look back at the big conversations the IMA has had with senior Insight leaders over the last few weeks. James is joined by Emma Jones, the IMA’s Head of Insight & Content, and Lisa Dutton, Head of Team Development.