Episode 59: Transforming Insight at McDonald's
Episode 59 of the IMA's Transforming Insight podcast is now available. In this extended episode, James chats with Fainareti Schortsaniti, Head of Consumer Insights at McDonald’s.
Fainareti’s story begins with an unplanned entry into research, but it quickly grows into a passion for shaping business decisions at one of the world's most iconic brands. Fainareti offers a glimpse into her responsibilities, from consumer research to product development testing, all aimed at keeping the customer at t
Episodes
Transforming Insight Podcast - Trailer
Welcome to Transforming Insight, the podcast for anyone who has the ambition to transform their Insight team and create an Insight-driven organisation. Your host is James Wycherley, chief executive of the Insight Management Academy, and the author of Transforming Insight: …
Episode 1: The best time ever to work in Insight
There has never been a better time to work in a corporate Insight team; our analysts and researchers have better data, we all have an improved understanding of human decision-making, and many of our organisations have more appetite for customer …
Episode 2: What Is Insight?
Unfortunately, we all have a tendency to define our Insight work according to the data, or the methodology, in which we have the most expertise. If you began your career working in a market research agency, there’s always going to …
Episode 3: The purpose of Insight
The IMA carries out a lot of benchmarking to help organisations in the UK, North America, Europe and Asia better understand their Insight capability. What are the most common findings? Many Insight leaders recognise that they spend more time producing …
Episode 4: Transforming Insight at ASOS
In this extended episode, James Wycherley is joined by Sandra Kampmann, Director of Insight and Analytics at ASOS. They discuss Sandra’s role, her career path and presumptions about Insight, her ambition to transform Insight and the Insight strategy she is …
Episode 5: From the market to the money
In this episode, James introduces a model that can help Insight teams map from the market to the money. If our organisations are to succeed, they need joined-up insights.
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About the Host
James Wycherley
Chief Executive
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East. Over the last five years, over 20,000 Insight professionals worldwide have received his 5 Minute Insight emails.