Episode 18 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Liz Lamb, Head of Insight and Data at Card Factory.
Liz gives an overview of her rich and varied career in Insight roles, in both corporate insights and agency after she “fell” into the world of Insight after her Psychology degree. Liz has worked in Insight teams for Millwood Brown, Sainsbury’s, Debenhams, Post Office, ASDA, N Brown, to now her current position at Card Factory.
Liz talks about the transformation she’s been on throughout her career and how she takes her learnings and “Blueprint” for what a successful Insight team looks like with her to each new role.
Liz tells us about finding her dream role at Card Factory that challenges her, has a culture that aligns with her values, and gives her a work-life balance and the ability to control her own destiny.
We hear about the transformation Liz is striving to bring about at Card Factory, just as she has with her other roles in Insight teams.
This is episode 18 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
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About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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