As consumers, we recognise that images are often easier to follow than words. From those IKEA self-assembly instructions, to the colourful infographics in the Sunday newspapers, and the YouTube video guides on how to manage every aspect of our lives.
Internal corporate departments have tended to be slower to use visual communications. But, done well, they can be an extremely effective tool for many departments, including our Insight teams. Done badly, they can over-complicate and confuse.
So why are visuals so important? A few years ago, our colleague Julia Joskey carried out the IMA’s first best practice research on this topic, and she joins me in this 18-minute episode to share her learning.
Please listen to find out more!
This is episode 26 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved