Welcome to Season 4 of our podcast and a quick reminder that you can download all 27 episodes from our first 3 seasons free of charge from your favourite podcast platform.
I think most of us would agree that demand for insights is rising as senior managers increasingly acknowledge the importance of customer-centricity and see research and analytics as a potential source of competitive advantage.
At the same time, the proliferation of digital transactions and data sources has increased the complexity of managing Insight activity.
As the potential for Insight to make a difference keeps growing, and as the practicalities of making it make a difference get more complicated, I think there’s a critical need for us to define a strategy for Insight.
So that’s what we’re going to focus on at the July 2023 Insight forums and for several of our podcasts this season.
Please listen to find out more!
This is episode 28 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author ofTransforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams.
He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teamscan be purchased direct from www.transforming-insight.com
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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