The podcast for corporate Insight leaders
May 18, 2023

Episode 29: The opportunity for Insight

Episode 29: The opportunity for Insight

In our last episode, I explained why it is so important for Insight leaders to develop a strategy for Insight in their organisations.

In today’s episode, we explore the first step that we can all take, and a 6-point process for assessing the lie of the land.

I’m joined by Jane Woolley, former Head of Insight at London Underground and now a senior adviser at the IMA.

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Jane leads on Insight strategy and draws on her wide experience to explain why developing a strategy need not be daunting and can actually be a very validating experience.

Please listen to find out more!

Topics Discussed

  • Imagine it’s your first day as an Insight leader (1.45)
  • Imagine you’ve been fired (3.30)
  • The first step to take (4.55)
  • Chunking up the process (11.05)
  • It’s a validating experience (15.50)


  • “It’s not just new Insight leaders who are asked to explain their vision for the future of course, You can design a new vision for Insight in your organisation at any time, and you don’t need to wait to be asked. However, there is something about the mindset of a newly appointed leader that makes it a particularly easy time to think about things clearly.” 
  • “If this seems like a weighty responsibility, the good news is that the first phase is not to conjure up a brilliant form of words that can immediately satisfy your CEO and motivate your colleagues. First you need to do some analysis to make sure that you really understand the lie of the land”
  • “The best place to start your analysis, and our first step, is to look beyond your organisation altogether, to look out of the window and focus on real people living their lives. Which aspect of their life is your organisation trying to improve? Which market is your company really in? Is that market static, changing, growing or disappearing?”

This is episode 29 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening. 

About James Wycherley, the author ofTransforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.



If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teamscan be purchased direct from


The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

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