Episode 30: Defining your ambition for Insight
In the first 2 episodes of this season, I’ve set out why I think it’s so important for Insight leaders and senior Insight managers to think about an Insight strategy for their organisation. And then how to take the first steps.
But is that all we need to do before we define our vision for Insight, and maybe set about crafting a mission statement that can act as a reference point for our team this year?
I think there’s another step we need to take first.
I think it’s only possible to create a successful vision for your Insight function by examining both the potential ways that Insight could make a difference to your organisation’s performance and then your ambition for it to actually seize those opportunities.
Please listen to find out more!
Topics Discussed
- Why ambition is important (2.06)
- The IMA’s Insight participation matrix (5.34)
- Becoming the Voice of the Customer (7.57)
- Becoming project consultants (9.30)
- The optimum position to occupy (11.30)
Highlights
- “What is your ambition for Insight as a function and a concept in your company? How much does your own personal ambition cause you to be optimistic about how transformative a role Insight could play? Or does your lack of career ambition - maybe for perfectly good reasons - impede your thinking when you consider the potential for the Insight department?
- “Something else that might influence your thinking in this space is the ambition shown by other Insight leaders. Whether you meet your peers at one of the IMA’s Insight forums, through professional associations, research and analysis conferences like Quirks, or online networking groups, it is worth reflecting on the ambition that they reveal when they talk about Insight’s role in their organisation”
- “If your Insight team focuses primarily on contributing analysis and research to individual projects, and the research or analysis is mainly concerned with what is happening, where, when, by whom, and why, it is likely to be playing the role of a service delivery function”
This is episode 30 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved
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