Episode 36: Working on our teams
Today I’m going to start with a question – and I’d like you to pause and reflect on it whether you work in a client-side Insight team or an agency, and whether you’re the senior Insight professional in your team or a junior manager, analyst or researcher…
What does a client-side Insight leader actually do?
Discussions at 20 years of Insight forums suggest that the role of the Insight leader is extremely busy and increasingly varied: there are definitely similarities between leadership roles at different organisations, but also key differences.
Some of these differences are based on the organisation we work for, or the sector in which our company operates.
Some are driven by the precise nature of our responsibilities – for example if we lead a market research-based Insight team, or primarily a group of analysts.
But I think many of the largest differences arise from the choices we make, often subconsciously. And it’s those choices about how Insight leaders define their roles and where they invest their time and energy that I’d like to focus on today.
Please listen to find out more!
Topics Discussed
- The Insight leadership framework (1.50)
- Working on our Insight teams not in them (5.30)
- The Insight playbook (9.08)
- Introducing the 9Ps (11.21)
This is episode 36 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
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About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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