Episode 37: Insight skills & attributes
An Insight team can’t be successful if it doesn’t include people with great skills and attributes.
If we want to position our teams as departments that identify value and drive change, we need to think beyond traditional research and analysis skills, and employ people with a more diverse set of attributes.
The IMA often talks about Insight consultants, Insight farmers, Insight authors, journalists, storytellers and designers. And at our Insight forums in November, we’ll be introducing the role of the Insight influencer.
In this week’s podcast, James is joined by Lisa Dutton, herself a legendary Insight influencer and the IMA’s Head of Team Development.
What skills and attributes do the most successful Insight teams recruit for? Which do they find it most difficult to develop? And which would Lisa prioritise?
Please listen to find out more!
Topics Discussed
- Categorising Insight skills (2.28)
- Not accepting the status quo (5.43)
- The skills and attributes that Lisa would prioritise (9.03)
- Introducing the 9Ps (11.41)
This is episode 37 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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