Episode 38: Adopting an Insight perspective
If you work in a corporate Insight role, you might think you know quite a lot about the way the world works.
You might be an Insight analyst with long experience looking at patterns in customers’ spending; or maybe you’re a market researcher, considered by your colleagues to be an expert on understanding the drivers of consumer behaviour.
But how much do we really know about the world around us? About the core stats relating to human life on earth and the trends and changes seen in recent years?
Do we have a fact-based worldview, or a set of assumptions backed up by partial insights and incomplete data?
In his celebrated book, Factfulness, Hans Rosling said that:
‘People constantly and intuitively refer to their worldview when thinking, guessing or learning. If your worldview is wrong, you will systematically make the wrong guesses.’
Rosling founded the Gadminder Foundation, with a mission is ‘to fight devastating ignorance with a fact-based worldview’. If you think that ambition is relevant to your Insight team, then you might agree that we need our researchers and analysts to develop an Insight perspective.
Please listen to find out more!
Topics Discussed
- How well do we know the world around us? (0.46)
- Why should all Insight managers read Factfulness? (5.53)
- The continuing relevance of Rosling’s work to the world today (8.12)
- Fighting devasting customer and market ignorance in our organisations (10.03)
This is episode 38 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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