Episode 40 of the IMA's Transforming Insight podcast is now available. In this episode, James talks to Hayley Ward about her experience Transforming Insight at Deliveroo.
As Hayley approaches her two-year anniversary at Deliveroo, she looks back at what attracted her to join the company and what her initial approach to transforming the Insight culture was. Hayley wanted to bring a more rounded, qualitative understanding of customers and market Insights to the organisation.
Hayley discusses how she focused on building her Insight team with the right people to drive change and deliver value. Hayley also touches on the importance on having clear objectives and goals in place.
Hayley shares the benefits of using large-scale events designed for primary research, bringing in people from all parts of the company. We also hear about the success of her first “customer lab”.
Hayley also explores the opportunities that AI offers Insight teams, from streamlining processes to opening up more time for strategic thinking.
Please listen to find out more!
Topics Discussed
Highlights
This is episode 40 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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