Episode 52: Building commercial foundations
In our last episode, we started to talk about money.
Insight commerciality is the IMA’s 8th best practice territory and the one where our capability benchmarking shows there is the most development to do for many Insight teams.
No organisation can expect sustainable financial success unless it develops and leverages an expert understanding of its own operational performance, its customers’ behaviour, and the financial outcome of customers’ interaction with the organisation.
This is very unlikely to happen in a large company if the Insight function doesn’t recognise that its work is integral to commercial success. And that applies in the public and not-for-profit sectors as well.
If we want to transform our Insight team’s commercial impact, we need to build a commercial foundation for our work.
What does that look like? What are the first steps?
And how can we make it easier for ourselves by helping our colleagues adopt a commercial mindset?
Please listen to find out more!
Topics Discussed
- Core stats and a business blueprint (2.05)
- Overlaying key dynamics and trends (5.30)
- Adopting a commercial mindset (8.06)
- Look around us at simpler businesses (11.07)
This is episode 52 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
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About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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