Episode 61: A playbook for Insight leaders
If you lead, or aspire to lead, a corporate Insight team, you have one of the best jobs in the world.
I’m serious!
Think about your organisation in its market and the benefits it provides to its customers. Then think how much better its products and services could be, and how many more customers it could serve.
Organisations can only make sustainable, profitable changes if they take better decisions. Not just on occasion, but across the board, when senior managers get together to discuss strategy, new product development, new delivery channels, new service enhancements, pricing, marketing and customer communications.
These decisions need to be based on individual insights and on big-picture, joined-up customer knowledge.
But we all know that if we want Insight to transform our organisations and their performance, we first have to transform our Insight teams and their impact.
For 20 years, leaders have met at the Insight forums to discuss how we might move our teams from being reactive, service providers, to proactive shapers of big strategic decisions.
But it’s one thing to observe what successful Insight teams do, and imagine the benefit our organisation might feel if our own team played a more prominent role. It’s quite another to find the time, energy and inspiration to lead that transformation.
The reality is that most of us could work seven days a week just responding to emails, running our current research projects, answering database queries, agreeing priorities with stakeholders. Then changing our plans as new issues emerge.
If we want to work on our Insight teams rather than just in them, I think senior managers need to write their own Insight leader’s playbook.
The over-arching theme of our Transforming Insight podcast this year will be what this playbook might look like, and the nine critical aspects we should all address.
Please listen to find out more!
Topics Discussed
- A wonderful opportunity (1.19)
- The best time ever to work in Insight (4.31)
- A rather big problem (7.49)
- It will only get worse (10.49)
- Becoming transformational Insight leaders (13.02)
- The importance of writing things down (16.07)
- The 9 Ps of the Insight leader’s playbook (17.49)
This is episode 61 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
All rights reserved.
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