Episode 66: How Insight leaders improve their team profile
In our podcasts this season, we’ve introduced the idea of the Insight leader’s playbook, and James has recommended it as a tool for helping all corporate Insight leaders and aspiring leaders who want to transform their teams' impact this year.
In the previous episode, we focused on the second P of the 9Ps playbook framework. Today, we’re going to continue our discussion on the 2nd P – P for Profile.
Join us as we explore the transformative journey of Insight teams striving to elevate their influence within organisations. We are thrilled to be joined by Joanne Pearson from Jaguar Land Rover and Helen Passard from Suntory Beverages Europe as we discuss strategies for enhancing the profile of Insight teams. We unpack the challenges faced by introverted teams and the constraints of hierarchical structures that often stifle effective communication. Joanne and Helen share their expertise on building credibility and trust across the business, underscoring the critical role of Insight teams in influencing decision-making and ensuring their valuable insights reach key decision-makers.
Emotions matter as much as analytics in the realm of insights, and we explore how emotive storytelling can be a game-changer for Insight teams, enabling them to craft narratives that resonate across complex, global organisations.
Listen in as we reflect on the future of Insight teams, emphasising the power of simplicity in communication and the importance of personal branding for Insight leaders. We discuss the essential skills needed to elevate the team's profile and ensure their work resonates across the organisation.
Please listen to find out more!
Topics Discussed
- Raising the profile of Insight teams (00:09)
- Elevating Insight teams through emotion (10:49)
- Raising the visibility and impact of insights (15:49)
- Simplicity in communication (21:50)
- The future of Insight teams (27:38)
Highlights
- “But probably for me the biggest piece of it is that ultimately, insight is not valuable to a business unless it's influencing decision making and the actions that we're taking. And I kind of think of it's easy to think of profile as kind of a negative thing, like you're shouting about what you're doing but actually what you're really doing is building trust and credibility.” (03:21)
- “What's our cycle plan? What products are we launching? How much of our customer experience, you know, are we measuring? What are we doing with our brands? That sort of drives that agenda.” (05.38)
- “I think there's two sides to it, isn't there? There's one, that is, you know, use the non-rational information to bring stories to life. I think actually sometimes insight teams, because we feel a bit of pressure to be evidence-based, and so then, when we're sharing and we're trying to build this profile, we can fall into that trap a bit. (13.10)
- “I think it makes our role more important than ever. Clearly, things will change, but AI tools are only as good as the data set that they're sitting over the top of that they're sitting over the top of and, yes, we're starting to get into the likes of synthetic research, where tools are simulating what the response might be, but that can only work for a while before you refresh it with additional content. (28.46)
This is episode 66 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
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About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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