Episode 72: Setting Insight priorities
Welcome to episode 72, the third of season 10, and we’re moving onto the 5th P of the Insight Leader’s Playbook – P for priorities. We all know the 80:20 rule: that 80% of the value of pretty much anything will be generated by only 20% of the things we do. So it stands to reason that selecting the most valuable projects for our Insight teams to work on, allocating the right proportion of resources to them, and working on them in the optimal sequence, is going to be critical to the impact we can make.
But whose priorities are we talking about?
Who identifies the business issues that Insight could investigate?
Ho much agency does the Insight have in allocating its own time, budget and focus?
In this episode we look at:
- The Insight prioritisation matrix (1.30)
- The paramount importance of proactivity (4.17)
- Making essential choices (7.40)
- The daily discipline of prioritisation (10.55)
- Value-based prioritisation (14.04)
- A commercial mindset (17.50)
Please listen to find out more!
This is episode 72 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley’s books, Transforming Insight and The Insight Leader’s Playbook , we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA).
He published his first book, Transforming Insight , in 2020, and his second, The Insight Leader’s Playbook , in 2025, and he hosts the Insight forums and the Transforming Insight podcast.
An entertaining keynote speaker, he has presented over 50 times at Quirk’s events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.
The Insight Management Academy is the world’s leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant .
All rights reserved.
