Episodes
Episode 48: Improving your Insight team's reputation
Welcome to Season 7 of the Transforming Insight podcast! Episode 48 is going to begin where we left off with our focus on the positioning of Insight teams – the relentless focus that successful teams have on their position in …
Episode 49: Respecting the rhythms and rituals
Over the last few weeks, we’ve explored the first three pathways that successful Insight teams have taken to improve their position in the hearts, minds and decision-making processes of their companies. We’ve called these brand, awareness and reputation, and each …
Episode 50: Transforming Insight at Nestle UK
Episode 50 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Carolina Otero, Head of the Insight Function at Nestle UK. Carolina is one of our few podcast guests whose journey into Insight …
Episode 51: Optimising impact through commerciality
What does it mean to be commercial? Is it about having passed your accountancy exams? Or perhaps having the ability to sell used cars? Or being experienced in leading Sales teams? Perhaps it’s about having the unshakeable inner confidence that …
Episode 52: Building commercial foundations
In our last episode, we started to talk about money. Insight commerciality is the IMA’s 8th best practice territory and the one where our capability benchmarking shows there is the most development to do for many Insight teams. No organisation …
Episode 53: Transforming Insight at Lloyd's Register
Episode 53 of the IMA's Transforming Insight podcast is now available. In this extended episode, James chats with Caroline van den Bos, Insight and Client Experience Director at Lloyd’s Register. Caroline shares her unique path from studying history to becoming …
Episode 54: Summer roundtable
It’s episode 54, the last of season 7, and our Summer roundtable. As usual, James is joined by Lisa Dutton, the IMA’s Head of Team Development, and Emma Jones, Head of Insight and Content, to review the latest best practice …
Episode 55: The value of valuation
The Transforming Insight podcast is back this week! Our 55th episode, the first of Season 8, and it's called the Value of valuation. Back in episode 52, we explored the importance of Insight teams building a commercial foundation for their …
Episode 56: Transforming Insight at Google
Episode 56 of the IMA's Transforming Insight podcast is now available. In this extended episode, James along with co-host Roy Hammond chat with Laura Roberts, Head of Brand and Marketing Insights at Google EMEA. Laura takes us on her career …
Episode 57: Applying commercial thinking
In our last episode, we talked to Laura Roberts, Head of Brand and Marketing Insight (EMEA) about her work to transform Insight at Google, and the ways her team are adopting AI. This week, it’s back to our focus on …
Episode 58: Investing in Insight
Is it possible to calculate an Insight team’s return on investment? Well it isn’t if you see insights as an essential part of a value chain. Every essential element of a chain has to be in place for there to …
Episode 59: Transforming Insight at McDonald's
Episode 59 of the IMA's Transforming Insight podcast is now available. In this extended episode, James chats with Fainareti Schortsaniti, Head of Consumer Insights at McDonald’s. Fainareti’s story begins with an unplanned entry into research, but it quickly grows into …