Episodes

Welcome to episode 72, the third of season 10, and we’re moving onto the 5th P of the Insight Leader’s Playbook – P for priorities. We all know the 80:20 rule: that 80% of the value of pretty much anything will be generated by only 20% of the things we do. So it stands to reason that selecting the …

Welcome to episode 73, the fourth of season 10, and we’re continuing our focus on the 5th P of The Insight Leader’s Playbook – P for Prioritisation. IMA members and regular Transforming Insight podcast listeners will be familiar with James Wycherley’s obsession with removing the dividing line betwe…

In this week’s episode we begin with an analogy I’ve drawn many times drawn between the responsibilities of an Insight leader and the roles performed by the director of a small business. Michael E Gerber, author of the E-myth books, says that it’s a small business owner’s primary responsibility to …

This week we’re continuing our focus on an Insight team’s products – the output seen by the rest of the organisation. And I’m joined by Clare Gough, an IMA associate who has led great Insight teams at SAB Miller, Daily Mail, Waitrose and Haleon.

It’s the last episode on Season 10, and a chance for James, Emma and Lisa to reflect on the IMA’s latest best practice research, the challenges recently shared by Insight leaders, and our emerging thoughts about the future of Insight roles.

Welcome back to the Transforming Insight podcast! This is episode 1 of Season 11, and we’ve called it 'Perfecting Insight’s processes'. How much value does your Insight team place on its ways of working? How much time does it spend crystallising best practice and establishing effective and efficien…

Towards the end of each business year, everyone in corporate life starts to think about the success they’ve enjoyed during the past 12 months. Which objectives have been hit, which pieces of work have received the most praise, and which things haven’t gone so well? Will our line manager see those i…

This season we’ve been continuing our focus on the 9Ps of the Insight Leader’s Playbook, and in the last episode, we explored P for Performance. James asked ‘has your Insight team had a good year?’ and ‘how did you approach your assessment?’ The most progressive Insight teams focus on identifying v…

Over the last 3 seasons of our podcast, we’ve explored 8 of the 9 Ps of the Insight Leader’s Playbook. In season 9, we looked at Purpose, Profile and People, in season 10 at Partners, Prioritisation and Products, and in this season at Processes and Performance.