Episodes

Welcome to episode 72, the third of season 10, and we’re moving onto the 5th P of the Insight Leader’s Playbook – P for priorities. We all know the 80:20 rule: that 80% of the value of pretty much anything will be generated by only 20% of the things we do. So it stands to reason that selecting the …

Welcome to episode 73, the fourth of season 10, and we’re continuing our focus on the 5th P of The Insight Leader’s Playbook – P for Prioritisation. IMA members and regular Transforming Insight podcast listeners will be familiar with James Wycherley’s obsession with removing the dividing line betwe…

In this week’s episode we begin with an analogy I’ve drawn many times drawn between the responsibilities of an Insight leader and the roles performed by the director of a small business. Michael E Gerber, author of the E-myth books, says that it’s a small business owner’s primary responsibility to …

This week we’re continuing our focus on an Insight team’s products – the output seen by the rest of the organisation. And I’m joined by Clare Gough, an IMA associate who has led great Insight teams at SAB Miller, Daily Mail, Waitrose and Haleon.

It’s the last episode on Season 10, and a chance for James, Emma and Lisa to reflect on the IMA’s latest best practice research, the challenges recently shared by Insight leaders, and our emerging thoughts about the future of Insight roles.