The podcast for corporate Insight leaders
March 30, 2023

Episode 27: Easter roundtable

Episode 27: Easter roundtable

In this, the final episode in season 3, James is joined by Emma Jones and Lisa Dutton to explore some of the hot topics discussed at recent Insight forums.

What have IMA members and guests been thinking about?

On which best practice territories do corporate Insight teams hope to make progress this year?

How might Insight leaders document and develop their ideas in an Insight playbook? And will James be able to remember all the playbook chapters?

Please listen to find out more!

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Topics Discussed

  • Bringing Insight teams back together (2.30)
  • Renewed interest in assessing Insight capability (5.04)
  • Recruitment challenges (6.45)
  • The Insight playbook and leaders’ achievements (10.25)
  • Responding to requests and saying no, nicely (14.09)
  • Developing big picture knowledge (16.24)


  • “Leaders have to think differently about what leadership means in a post-pandemic world. They need to adopt the hats of the synchroniser, the innovator, the coach and the chief collaborator.”
  • “In order to work on our teams rather than in them, it can help all Insight leaders to document and develop their ideas in an Insight playbook. It can help us move from being transactional leaders to transformational leaders.”
  • “The vision is to move away from individual projects and see the value of focusing on accumulated knowledge. But what are the habits and enablers that successful Insight teams adopt to make that happen?”

This is episode 27 of the Transforming Insight podcast. 

If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.

You won’t want to miss this! So please subscribe - and thank you for listening. 


About James Wycherley, the author ofTransforming Insight

James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.

The Insight Management Academy is the world’s leading authority on transforming Insight teams.



If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit

Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teamscan be purchased direct from


The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

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