Episode 34: Summer roundtable
In this, the final episode in season 4, James is joined by Emma and Lisa to explore some of the hot topics discussed at recent Insight forums.
What have IMA members and guests been discussing at the Insight forums?
Who’s been making progress working on an Insight strategy for their organisation?
Who’s trying to move from being reactive service providers to strategic drivers?
How might AI effect Insight teams, beyond its impact on market research surveys?
Please listen to find out more!
Topics Discussed
- Learning from Quirk’s New York (1.40)
- From reactionary service providers (4.50)
- What is an Insight-driven organisation? (8.55)
- The IMA’s online library of best practice (11.15)
- The range of companies now transforming Insight (13.42)
- The implications of AI on Insight management (20.34)
This is episode 34 of the Transforming Insight podcast.
If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members.
You won’t want to miss this! So please subscribe - and thank you for listening.
About James Wycherley, the author of Transforming Insight
James Wycherley was Director of Customer Insight and Analytics at Barclays from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). A popular keynote speaker and acknowledged expert on Insight leadership, strategy, and communication, he is the author of the book Transforming Insight: the 42 secrets of successful corporate Insight teams, and over 35 IMA publications. He has provided thought leadership in the UK, Western Europe, the USA, Canada, Australia, India, and the Middle East, and regularly hosts the IMA’s Insight forums - London, Manchester, UK Online and US Online.
The Insight Management Academy is the world’s leading authority on transforming Insight teams.
Resources:
If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org
Copies of James Wycherley’s book Transforming Insight: the 42 secrets of successful corporate Insight teams can be purchased direct from www.transforming-insight.com
Disclaimer
The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.
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