Season 2

In the last episode of season 1, episode 10, we introduced the concept of Insight farming and drew a comparison between Insight farming and Insight hunting. Insight hunting represents the natural tendency of most Insight teams to spend nearly all their time on new primary research or analysis – h…

As we plough through past projects, we may find an immediate payback - golden nuggets that are of great interest to senior decision-makers. But if we want to produce a crop that we can harvest year after year, in other words a knowledge base that underpins all our future research and supports m…

In this episode, James talks about the way that successful Insight teams approach knowledge systems. Over the last 18 years the IMA has talked to hundreds of Insight leaders and discussed the knowledge systems they wish they had, would love to afford, were developing, embedding… or replacing. …

Episode 14 of the IMA's Transforming Insight podcast is now available. In this extended episode James talks to Jan Worsley, Insights Director at Carnival UK. Jan worked in IT before moving to the TNS World Panel and becoming Innocent Drinks’ first Insight manager. He then moved back to the agenc…

In this episode James talks about the way that successful Insight teams influence decision-makers. In our podcast so far, we’ve explored the twin requirements for corporate Insight teams to generate new insights and to develop accumulated knowledge - knowledge about their customers, their marke…

What question do you get asked most often at work? Is it about what insights we have on our customers? Or about the latest insights on our brand? Or perhaps on the latest consumer trend? Every organisation has its own hot topics, and every Insight team could compile a list of their most fre…

In this episode James looks at how successful Insight teams become trusted advisers. In the last episode, Lisa and I were discussing how we would never influence any group of people before we had taken steps to better understand them. We thought that many of our teams could improve the insight …

Episode 18 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Liz Lamb, Head of Insight and Data at Card Factory. Liz gives an overview of her rich and varied career in Insight roles, in both corporate insights and agency after she “fell” into …

In this episode James looks at how successful Insight teams learn to harness the power of their introverts. In episode 17 we explored the ways in which Insight managers, researchers and analysts could develop trusted adviser relationships with senior decision-makers. But what if your Insight te…

In this 16-minute episode James looks at how successful Insight teams learn from the world of behavioural economics to improve their influencing tactics. In the last 20 years, there’s been an enormous advance in our understanding of the way we make decisions, and an entire field of study – and a…