Season 3

In this 15-minute episode, the first of season 3, James looks at how successful Insight teams can drive change through communication. In season 2, we looked at how Insight people can influence the senior managers who make key decisions. That’s usually the best way to achieve the most impact. …

Episode 22 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Liz Boffey, Director of Insight at Sainsbury’s. Liz talks about how she now sees herself as an end–to–end Insight leader, having experienced all different aspects of Insight throughout…

Lots of corporate Insight teams work very closely with marketing departments, but how good are we at marketing our own insights? Or even recognising the need to market them? When Insight leaders think about improving the communication of their knowledge and ideas, they normally focus on team sk…

When the Insight forums first met, the prevailing thinking was that analysis and research projects should be conducted and then written up as if they were scientific experiments. Market research reports in particular would start with a reference to the brief that had been received; then talk ab…

We all know that stories are powerful, probably the most widely used and effective communication tool in human history. Big businesses have used stories for years, narratives about their formation and evolution, and the role they play in satisfying consumer demand. And more recently, organisatio…

As consumers, we recognise that images are often easier to follow than words. From those IKEA self-assembly instructions, to the colourful infographics in the Sunday newspapers, and the YouTube video guides on how to manage every aspect of our lives. Internal corporate departments have tended t…

In this, the final episode in season 3, James is joined by Emma Jones and Lisa Dutton to explore some of the hot topics discussed at recent Insight forums. What have IMA members and guests been thinking about? On which best practice territories do corporate Insight teams hope to make progres…