Season 4
Episode 28: A strategy for Insight
Welcome to Season 4 of our podcast and a quick reminder that you can download all 27 episodes from our first 3 seasons free of charge from your favourite podcast platform. I think most of us would agree that demand for insights is rising as senior managers increasingly acknowledge the importanc…
Episode 29: The opportunity for Insight
In our last episode, I explained why it is so important for Insight leaders to develop a strategy for Insight in their organisations. In today’s episode, we explore the first step that we can all take, and a 6-point process for assessing the lie of the land. I’m joined by Jane Woolley, former…
Episode 30: Defining your ambition for Insight
In the first 2 episodes of this season, I’ve set out why I think it’s so important for Insight leaders and senior Insight managers to think about an Insight strategy for their organisation. And then how to take the first steps. But is that all we need to do before we define our vision for Insigh…
Episode 31: Identifying options
In every organisation, someone is making a decision about which business issues the Insight team will inform; whether researchers and analysts will work in the same function; what the headcount, structure and budget of the team will look like; and how the team’s performance will be measured. But…
Episode 32: Implementing our strategy
In the first four episodes of our podcast this season we’ve explored the key steps involved in developing an Insight strategy. We should start by looking at all the ways in which Insight could make a difference to our organisation’s success and our ambition for taking advantage of those opportun…
Episode 33: Transforming Insight at Carlsberg
Episode 33 of the IMA's Transforming Insight podcast is now available. In this episode, James talks to Nick Rich about his experience Transforming Insight at Carlsberg. Nick gives an overview of his career in Insight roles, from Intercontinental Hotels Group in the UK to Carlsberg in Copenhagen,…
Episode 34: Summer roundtable
In this, the final episode in season 4, James is joined by Emma and Lisa to explore some of the hot topics discussed at recent Insight forums. What have IMA members and guests been discussing at the Insight forums? Who’s been making progress working on an Insight strategy for their organisat…